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M Atif Ismail
MULTAN, Oct 29 (APP):South Punjab’s rich history is witnessing a remarkable revival as the Walled City Authority undertakes major heritage conservation and tourism development projects across the region. Ancient mosques, forts, and historical structures were being restored to their former glory, paving the way for cultural preservation and economic transformation.
According to Assistant Director Walled City Authority Multan, Umair Ghazanfar, significant restoration work is underway at several historic sites. In Multan, projects include the conservation and renovation of Qila Kohna Qasim Bagh, the Haram Gate Heritage Trail, and the rehabilitation of Wali Muhammad Masjid and the centuries-old Jain Temple. In Bahawalpur, efforts are focused on conserving Fareed Gate and developing a vibrant food street to showcase local culture and cuisine.
He said these initiatives were not only safeguarding historical landmarks but also creating new opportunities for employment, business, and community participation. “The revival of South Punjab’s heritage is more than cultural preservation, it is an economic strategy,” he added.
Tourism has become one of Pakistan’s fastest-growing economic sectors. Visitor numbers to heritage sites rose from 1.6 million in 2014 to 6.6 million in 2018, a 317 percent increase, with Punjab leading the trend. In the 2025–26 provincial budget, Rs 28 billion has been allocated for tourism and archaeology, including Rs 4 billion for new projects in South Punjab.
Umair Ghazanfar stated that with sustained investment, guided tours, and active community involvement, South Punjab is poised to become a major contributor to Pakistan’s tourism economy. He expressed confidence that with improved infrastructure and effective promotion, the region could soon emerge as a national model for how cultural heritage drives inclusive economic growth and regional prosperity.