ISLAMABAD, Oct 24 (APP): The Rawalpindi Cricket Stadium will turn pink on October 28, when Pakistan take on South Africa in the first T20I of the three-match series.
As part of its corporate social responsibility, the Pakistan Cricket Board (PCB) has joined hands with Pink Ribbon Pakistan to raise awareness about breast cancer. The initiative is part of #PINKtober, observed worldwide each October as Breast Cancer Awareness Month, the PCB said in a press release.
For the T20I, the Pakistan team will don specially designed pink-themed kits, while South Africa’s players and match officials will wear pink ribbons in solidarity with the cause. The coaching staff, commentators, and officials will also sport pink ribbons throughout the match, while the stumps will feature pink branding. Commentators during the live broadcast will help spread awareness messages to millions of viewers across the globe.
In collaboration with the Pink Ribbon Breast Cancer Trust Hospital, located at Kalma Chowk, Lahore, visitors will be offered free clinical examinations and screenings on October 28 to promote early detection and timely diagnosis.
PCB Chief Operating Officer Sumair Ahmed Syed said,“The Pakistan Cricket Board takes immense pride in using the power and reach of cricket to create awareness about causes that affect our society. Through the Pink Ribbon campaign, we aim to highlight the importance of early detection and regular screening for breast cancer, which can save countless lives.
“This initiative reflects our ongoing commitment to corporate social responsibility. We are grateful to both teams, match officials, broadcasters, and fans for joining hands in supporting this vital cause. Together, we hope to spread awareness and encourage meaningful action across communities.”
Pink Ribbon CEO Umar Aftab added, “We are grateful to the Pakistan Cricket Board for supporting Pink Ribbon through this special cricket match. This collaboration aims to raise national awareness about breast cancer and highlight the importance of early detection. Cricket unites our nation, and today, it’s uniting us for a life-saving cause.”
Breast Cancer: A global and national concern
According to the World Health Organization (WHO), breast cancer is the most common cancer among women worldwide, accounting for nearly 2.3 million new cases each year. Despite advances in diagnosis and treatment, it remains one of the leading causes of cancer-related deaths among women globally.
In Pakistan, breast cancer is a particularly pressing issue — the country has one of the highest incidence rates in Asia, with an estimated one in nine women at risk of developing the disease in her lifetime. Each year, around 90,000 women are diagnosed, and approximately 40,000 lose their lives due to late detection and limited access to treatment. Awareness, regular screening, and early intervention remain the most effective tools in saving lives