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LAHORE, Jun 02 (APP):The Pakistan Single Window (PSW), under its flagship Khadijah Women Entrepreneurship Programme, successfully conducted its fifth onsite training event in Multan, aimed at strengthening the role of women entrepreneurs in international trade.
The event was organised in collaboration with Strive Women, a global initiative led by CARE and supported by the Mastercard Center for Inclusive Growth.
This capacity-building workshop provided critical training in cross-border trade procedures, e-commerce, digital marketing, customs processes, and financial access. These skills are essential to enabling women-led businesses to enter and thrive in international markets, in line with Pakistan’s trade facilitation goals and the Sustainable Development Goals (SDGs) 2030.
PSW CEO, Aftab Haider, highlighted the programme’s strategic value: “The Khadijah Women Entrepreneurship Programme is central to PSW’s mission of economic inclusion. By removing systemic barriers, we empower women to participate actively in global trade.”
CARE Pakistan Country Director, Adil Sheraz, praised the collaborative effort: “Our partnership with PSW ensures that women in underserved regions like Multan receive the support they need to grow their businesses and contribute to a resilient economy.”
Farah Saqib, President, Women Chamber of Commerce and Industry, Multan, served as the Chief Guest and delivered the keynote address. “The Khadijah programme provides a unique opportunity for women in South Punjab to engage with global markets. We must continue supporting such initiatives.”
Also in attendance was Qurrat Ul Ain, Vice President, Federation of Pakistan Chambers of Commerce and Industry (FPCCI), who emphasised the broader economic implications, “For sustainable national growth, it is critical to ensure equitable access for women entrepreneurs. Initiatives like Khadijah are instrumental in achieving this,” she added.
The event reaffirmed PSW’s dedication to digitising trade processes and promoting gender-inclusive economic growth. The Khadijah Programme continues to serve as a vital platform for empowering women across Pakistan by connecting them with opportunities in the global marketplace.