ISLAMABAD, May 11 (APP):A two-day International Conference of News Agencies(ICNA) to highlight Pakistan’s constructive image
and promote collaboration among news, disseminating bodies to cope with the challenges of media revolution,
will be held on May 13-14.
The Conference, to be instrumental in promoting country’s soft image amongst comity of nations, will have
participants from 20 countries including Azerbaijan, Bahrain, Bulgaria, China, Egypt, Greece, Indonesia, Iran,
Kazakhstan, Lebanon, Oman, Qatar, Romania, Saudi Arabia, Sudan, Syria, Tunisia and Turkey.
The event, being organized under the theme, “Pakistan’s Media – Opportunities and Challenges” with
special focus on ‘News Agencies – Emerging Professional Challenges,’ would provide the participants an
opportunity to discuss current challenges and evolve a strategy.
The initiative by the APP, would help develop close proactive relations with other news agencies and
multiply the outreach of participating countries.
APP Managing Director Masood Malik said the conference would provide an opportunity to journalists for
a direct and hassle-free linkage with counterparts in other countries to explore new areas of cooperation.
He said APP has taken this initiative “to cope with the situation and emerging competitive environment
for news agencies in the world.”
In this age of digital communication, the role of news agencies was of paramount importance as no nation
could remain isolated to meet challenges of globalization.
The Conference would hold important sessions on China Pakistan Economic Corridor (CPEC), Media
Connectivity, Emerging Future Challenges to News Agencies and Role of News Agencies in Digital Era
and Mutual Cooperation.
Keynote speakers from different sectors would deliver lectures in four main and two interactive sessions.
The foreign participants would be apprised about the way Pakistan has coped with the challenge of
terrorism and its efforts for peace.
Recognizing ‘connectivity’ as a hallmark of the current era, the conference would help identify the technical
and professional hurdles in the way of smooth collaboration and exchange of news that at time necessitates
dependence on indirect sources of news.
APP has bilateral news exchange agreements with 40 international news agencies while 17 others were in
the pipeline, and it is believed that the conference would help bring news agencies closer.
The participants would have an opportunity to learn about Pakistan, its social, economic and political life
and help portray real image of the country.
The delegates to the conference, will start arriving on Saturday as all arrangements have been finalized to
welcome them at the Islamabad International Airport.