Turkish delegation keen to promote mutual trade ties in furniture industry

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Turkish delegation keen to promote mutual trade ties in furniture industry

LAHORE, Nov 18 (APP): Leader of the visiting Turkish furniture manufacturers delegation, Mehmat Kirtas has said that Turkish
furniture companies wanted to enhance business activities with Pakistan Furniture Council (PFC) by holding business to business (B2B) meetings.
“We want to do business by undertaking joint ventures either in your country or in our country and we are looking forward to sharing technology with Pakistan,” Kirtas during his visit to PFC head office along with delegation members including Musoot, a leading Turkish furniture tycoon.
The high level Turkish furniture delegation which was on a 2 day visit to Pakistan held a comprehensive business meeting with PFC Chief Executive Mian Kashif Ashfaq.
Mehmat Kirtas said Turkish companies want to further enhance collaboration with the PFC to promote furniture business and pave
way for improved trade ties between the business communities of the either countries. The delegation took keen interest in various made in Pakistan furniture products and thoroughly discussed the ways and means for boosting the furniture trade especially office furniture and strengthening the existing business relations among the corporate sectors of two countries on modern lines.
Mehmat said Pakistan’s furniture with calligraphic engraving had great demand in international markets, which seems to be the dominant one in Pakistan, therefore Pakistani craftsmen should focus on working in this particular area to earn the much needed foreign exchange. He said Pakistan had excellent craftsmen and designers, who could virtually give life to a piece of wood.
Pakistan also has potential to capture its share in the international market because local industry in Pakistan has the finest wood
available in country, he added.
Musoot, another Turkish leading furniture producer, said that he was confident that trade relations between Pakistan and Turkey would grow in days to come. He suggested the exploration of avenues other than textiles such as leather products, surgical goods, sports goods, fresh and dry fruits, furniture, fans, air conditioners, marble, handicraft, pharmaceuticals, cement, etc. He said the involvement of Turkish enterprises, both in terms of technical and financial
assistance in several development projects was reflective of cordial relations based on mutual trust and sincerity. He said Turkish furniture
sector was willing to enhance its trading ties with Pakistan and there
were many areas which could be explored with mutual enterprises in furniture sector in Pakistan.
PFC Chief Executive Mian Kashif Ashfaq while briefing the delegation about the prospectus of furniture trade between both the countries
proposed the setting up of a regular charter vessel between PFC and Istanbul, regular exchange of trade delegations and the establishment
at Istanbul of a permanent display centre of Pakistani furniture products. He said most of the country had great scope for Pakistani Furniture, because they like Pakistani Traditional Hand Carved furniture designs
with classic finishing and similar designs can be replicated in Turkish market, therefore efforts must be made to promote furniture exports by more regular participation in international shows.
“All this can happen if there is governmentÆs will and a vision amongst furniture traders. Joint ventures with Turkey through trade ommissions for providing machines on lease can bring product quality at par with highest international standards. But for this to happen, the furniture industry in Pakistan must vigorously transform from cottage or small scale industry to innovative industry through training, upgrading supplies and imports,” he added.
Pakistan and Turkey have the trade volume well below the potential
as Pakistan exported commodities worth $322.60 million and imported commodities valuing $238.45 million during 2014 15, showing a trade
balance of $84.15 million in its favour.
Earlier, the delegation visited the ChenOne Furniture factory at Kurrianwala near Faisalabad where GM PFC Hamid Mahmood briefing the members of the delegation said that it was spread over an area of 49 acres of land with nearly 250 highly trained skilled manpower.
They evinced keen interest and expressed satisfaction over the high standard of the products.