PEMRA refers decision on contraceptive ads to Board for vetting

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ISLAMABAD, May 28 (APP): Pakistan Electronic Media Regulatory Authority (PEMRA) on Saturday decided to put its recent decision to ban advertisements of contraceptives on TV channels and FM radios for vetting to its Board for further deliberations.

In larger public interest, PEMRA is recognizing both shades
of opinion in our society and said until a final decision by the Board (The Authority) on this issue, there will not be a blanket ban on these advertisements.

The understanding would be that these ads would not be aired during primetime (children viewing time), special care would be given to use of language and visuals to conform to our cultural values which are going through a slow evolutionary process.