PBS to spend Rs320 mln on census public awareness campaign

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ISLAMABAD, Feb 28 (APP): Pakistan Bureau of Statistics (PBS) would spend Rs320 million on public awareness campaign to sensitize the people across the country about the importance of population census for overall national development.
“An amount of about Rs320 million have been earmarked for
launching the public awareness campaign to create awareness among
the people about importance and process of population census,” the sources told APP.
The total expenditures of the nation-wide exercise has been
estimated at Rs30 billion and the PBS has already finalised all
arrangements to conduct this much awaited exercise from the mid of
March 2017.
The sources said that the Bureau would also establish a media cell to facilitate access of media persons to census operations and data.
The Senate Standing Committee on Finance during its recent meeting had also suggested that Pakistan Electronic Media Regulatory Authority (PEMRA) should be approached to facilitate launch of public awareness campaign through electronic media about the importance of population census.
Giving details about the census preparations, the sources said
that about 80 percent of enumerators have already been trained while
the training of remaining enumerators was going on, which would be
completed before the launch of the exercise on March 15.
The source said that an amount of Rs7.5 billion has been
released and disbursed to provinces to make arrangements for this
national exercise, which is scheduled to be held in two phases.
The Bureau has recruited enumerators to hold count in 168,120
census blocks across the country, adding that one enumerator would
be responsible for counting two blocks, each block consisting of
about 200 houses.
The exercise would conclude on June 5 and the summary results
of the population would be made public after 60 days of census while
the detailed reports may take about one and a half year as it has to
pass through many stages, the sources added.
The sources said that the Form 2A for collection of data about
migration, unemployment, fertility and disability would be filled after the main census operation is over in June, adding this would be conducted on sample basis.
The PBS has fixed March 18 as reference day and whosoever is present at particular location on that day, would be counted for census.