Marriyum for more pro-active role of APP in projecting soft image of Pakistan

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APP65-29 ISLAMABAD: March 29 – Minister of State for Information, Broadcasting and National Heritage Ms. Marriyum Aurangzeb being briefed by MD APP Masood Malik during her visit at APP Headquarters. APP photo by Irfan Mahmood

ISLAMABAD, March 29 (APP): Minister for Information,  Broadcasting and National Heritage Marriyum Aurangzeb on Wednesday  urged a more pro-active role by Associated Press of Pakistan  (APP) in projecting soft and positive image of Pakistan across  the world.

Chairing a high-level meeting during her visit to the head office of official news agency here, she said that APP could make  a sterling contribution towards presenting a true and soft image  of Pakistan to the world by highlighting activities of sports,  culture and tourism as well as mega projects like China  Pakistan Economic Corridor.

She said that the national news  agency should also come forward and play a role in presenting a counter-narrative against terrorism.

Marriyum Aurangzeb emphasized that history presented  an irrefutable testimony to the fact that the  development projects implemented by the present government during  the last three and a half years had never been executed during the last  50 years.

She said that like PTV, APP was an old and important organization
so it should strive to capture more place in the media  through creative writings and features.

The minister said APP  has its importance and relevance and Ministry of
Information and Broadcasting will play its role to ensure that the
organization continues the important work it has been doing.

The minister said that opening of social media section and  launch of Facebook and Twitter services as pilot projects  were good initiatives of the organization but there was need to  expand the same as the new generation had become digital.

She issued directives for formal launch of APP android  application and social media desk.

The minister also appreciated  the Video News Service of APP observing that it could be utilized  to produce documentaries of development projects.

She asked for up-gradation of the organization and capacity building
of the staff to fulfill the changing dynamics of the profession.

Earlier, Managing Director APP Muhammad Masood Malik  briefed the minister about the performance and functions of the  APP.

He said APP was a credible organization  which was transmitting news to the people in Pakistan and around  the world through written content, photos, video footage and  social media.

He informed the minister that APP has been  providing news services in a number of languages including  English, Urdu, Arabic, Saraiki, Sindhi, Pashto and Balochi  to national newspapers, regional newspapers, television  channels, radio channels and to international news agencies
according to news exchange agreements.

He said that APP has an annual budget of Rs 820 million and  has bureau offices and stations in big cities and districts in  all the provinces. The MD said APP launched video news service  project in 2007 and later the service was upgraded. Now APP had modern video cameras and studios and was also covering events  live through its DSNG, he added.

Later, the minister visited Central News Desk, Video
News Service, General Reporting and other sections.

The meeting was attended by Executive Director APP Sohail Ali Khan
and senior officials of the organization.