Marriyum calls for engaging unsung artist community, icons of Pak film industry

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Information Ministry to lead Quaid’s week celebrations: Marriyum

ISLAMABAD, Nov 28 (APP): Minister of State for Information, Broadcasting and National Heritage Marriyum Aurangzeb Monday said there was a dire need to engage with unsung artist community, icons of Pakistani film industry, who had always played a vital role in projecting a positive image of Pakistan and building societal narrative for its people.

She was chairing a meeting of media chiefs here at the ministry to implement the vision of the Prime Minister to revitalise the production and broadcasting industry of Pakistan.

The minister said Prime Minister Muhammad Nawaz Sharif would soon be convening a convention of national artists which would be a landmark, not only in exchange of different ideas in the field of art and culture but would also help in initiating the process of revitalizing the cultural, national, regional and indigenous production and broadcasting industry of Pakistan.

Marriyum Aurangzeb welcomed and endorsed the initiative taken by FPCCI to hold a two-day conference in Karachi, Focus’Pk-16 where icons of film and TV would sit together to explore new avenues and frame proposals for the revival of Pakistani film industry.

The minister said that the ministry had formally endorsed the conference and it was decided that a delegation led by herself and comprising others senior officials of the ministry would attend the conference with an objective to start a meaningful interaction with
the artist community.

The Minister of State hoped that the conference would provide an opportunity to devise practical and effective policies for attaining the goal of reviving Pakistani industry in and outside Pakistan.