ICNA to help portray holistic picture of peaceful Pakistan: Masood Malik

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APP05-13 ISLAMABAD: May 13 – Managing Director Associated Press of Pakistan Masood Malik addressing during two-day International Conference of News Agencies (ICNA) as the delegates from various countries arriving to attend the event organized by the Associated Press of Pakistan (APP) under the theme, “Pakistan’s Media – Opportunities and Challenges” with special focus on ‘News Agencies – Emerging Professional Challenges.' APP photo by Irshad Sheikh

ISLAMABAD, May 13 (APP):The International Conference of News Agencies (ICNA) would help identify the technical and professional areas for strengthening collaboration, and chalk out a strategy to face the challenges in the world of digital media, said Managing Director APP, Masood Malik on Sunday.
Addressing the inaugural session of the two-day conference, the APP managing director said it would help promote people-to -people contacts, portray a holistic picture of success stories of a peaceful Pakistan and provide the participants an opportunity to exchange of views on news dissemination.
The conference has been organized by Associated Press of Pakistan (APP) under the theme “Pakistan Media – Challenges and Opportunities” with specific focus on the role of news agencies in the changing world and attended by delegates from 18 countries.
Welcoming the delegates, Masood Malik said the conference would help forge media cooperation in diverse forms. The journalists especially attached with news agencies could play a proactive role in bringing the people of different countries and regions closer to one another by dissemination of information on culture, economic and political systems.
“We are sure that they can help create people-to-people contacts, and foster bilateral relations and tourism, beside opening new avenues of economic and social development.”
He said the participants would have an opportunity to learn about Pakistan, its social, economic and political life, and its ongoing war against terrorism and extremism.
The managing director said the China Pakistan Economic Corridor (CPEC) and geostrategic changes at the international front were impacting the South Asian countries so it was imperative for the independent and free world to see regional and international events in their true perspective, and disseminate information to their people.
“It will become a basis for their lasting connectivity through exchange of news, videos. photos and exchange of ideas,” he said. “The event will help them meet the challenge of disseminating prompt and correct news in the current cut-throat media environment where social media quite often takes the lead, but without any responsibility.”
Briefing the participants about the APP’s working, he said the APP had news exchange agreements with 40 foreign news agencies, besides it was considering to ink memorandums of understanding (MoUs) with 17 others.
APP, he said, was a premier news agency with countrywide network and foreign correspondents and stingers in Beijing, London, Washington, New York, New Delhi, Brussels and Jeddah, who contributed towards promoting Pakistan’s image and to highlight its stance on national and regional issues in true perspective.
He said the APP had added Digital Satellite News Gathering (DSNG) system, earth station and the latest editing equipment for beaming live coverage of important events, besides the test run of APP Web TV.
The APP, he said, took lead in published news items in national dailies in English, Urdu, Sindhi, Pashto, Saraiki and Balochi languages as compared to its contemporaries in the country. Its website services, monitoring and feature sections and photo and social media sections were also equally vibrant contributors, he added.
About the future plan, he said it included launch of news services in Kashmiri, Chinese and Persian languages, Digital News Display Screens, training services, media education facilities and expansion of news exchange agreements.
He hoped the conference would provide an opportunity to the participants of an intensive discussion, besides suggesting practical steps or mechanisms to hold such moots in future as well.