Lhasa (China), September 8 (APP):The week-long fourth China Tibet Tourism and Culture Expo was kicked off here on Saturday with stunning cultural and musical performances to further promote cultural exchanges between China and other civilizations and attract more local and foreign tourists particularly from the Belt and Road countries.
The expo co-sponsored by Ministry of Culture and Tourism and People’s Government of Tibet Autonomous Region of China, was hosted by the People’s Government of Tibet Autonomous Region.
The grand opening ceremony held at Lhasa People’s Sport Center was addressed by Chairman of Tibet Autonomous Region, Qi Zhala, Deputy Minister of Culture and Tourism of China, Zhang Xu, Speaker of the House of Representatives of Federal Parliament of Nepal and other Chinese leaders.
Foreign diplomats based in China,Chinese government officials, representatives of local and foreign state-owned enterprises and representatives of different media organizations attended.
According to a senior local official, this year’s expo focuses on introducing a refreshing tour across Tibet and the awareness to preserve the nature and culture of the “roof of the world”.
Famously known as the “roof of the world” and the “third pole of the earth”, Tibet is a breathtaking, vibrant place of natural beauty and mysteries. It is also home to enterprising, open-minded and hospitable people whose time-honored wisdom, traditions, and cultural heritage made this southwestern border region of China a strong contributor to the cultural wealth and prosperity of China, he added.
He informed the audience that Tibet has a lot of potential to enhance the synergy between culture and tourism to increase the comparative advantages and promote mutual prosperity of both culture and tourism.
Located in the southwest of the Qinghai-Tibet Plateau, Tibet Autonomous Region is adjacent to four provinces including Xinjiang Uygur Autonomous Region, Qinghai, Sichuan and Yunnan within the country and borders four foreign countries including India, Nepal, Bhutan and Myanmar, along with the region of Kashmir.
The borderline on the land stretches more than 4000 kilometers. Tibet is an important gateway and barrier on China’s southwest borderland.
In 2017, China’s Tibet received more than 25 million visits of tourists, and its total tourism revenue reached 37.937 billion yuan. At present this region is going through one of its best period of development and stability in history, with well-developed science, harmonious and stable society, united ethnic groups, improvement of people’s livelihood, religious harmony and sound ecology.