BISP brands shawls exhibition opens at Lok Virsa

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ISLAMABAD, Jul 10 (APP): An exhibition of `Benazir Income Support Programme (BISP) Brand Shawls’ made by its beneficiaries started here on Monday at Lok Virsa for providing direct access to labourers to markets.
It was the first exhibition of beneficiary hand embroidered shawls and BISP E-Commerce Launched at Lok Virsa in collaboration with AHAN and TCS, a news release said on Monday.
Speaking on the occasion, Federal Minister for Commerce Engr
Khurram Dastigir said the initiative was taken in connection with
recently signed Memorandum of Understanding of BISP with `Ali Baba’.
He said it is new dimensions to development of E-commerce
industry in Pakistan, so it is high time to use E-Commerce for the
benefit of poor women.
`BISP brand shawls’ exhibition is part of BISP poverty
graduation model, the pilot phase of which started three weeks back
by inviting BISP regional Assistant Directors from all across the
country to BISP headquarters.
They were entrusted with the task to find skilled
beneficiaries good at embroidery in their respective areas.
As a result 120 traditional shawls made by beneficiaries from
Haripur, Kohat, Swabi, Nowshera, Swat, D.I khan (KPK), Thatta,
Sujawal, Karachi, (Sindh), Renala Khurd, Mianwali, Gujrat,
Bahawalpur (Punjab), Skardu, Astore, Nagar (Gilgit Baltistan),
Bhimber, Muzafarabad, Poonch, Neelum ( AJK), Qilla Abdullah, Quetta,
Sibbi and Loralai (Balochistan) were received that were displayed at
the exhibition.
These shawls can also be ordered online at TCS yayvo.com
launched by the Minister. The entire amount received from sale of
shawls will go directly to beneficiaries.
Minister for Ports and Shipping Mir Hasil khan Bizenjo,
Federal Minister for Law & Justice Zahid Hamid, Minister of State
for Federal Education and Professional Training Engr Baligh-ur-
Rehman, Special Assistant to PM on Human Rights Barrister Zafarullah
Khan and a number of foreign dignitaries, ambassadors,
parliamentarians, government officials, civil society, media and
public attended the event.
The exhibition showcasing BISP Brand shawls will continue till
23rd June, 2017.
Addressing the event, Minister of State and Chairperson BISP
MNA Marvi Memon said that BISP is trying to come up with graduation
strategies that are most relevant, economical and productive.
Through the provision of E-Commerce platform, BISP aims at
harnessing entrepreneurial potential of its beneficiaries.
This exhibition will not only preserve the tradition but
promote work of rural women as well, thus helping them graduate out
of poverty.
She added that in the FY 2017-18, BISP beneficiary families
who are willing to start their own businesses will be provided with
training as well as a one-time cash grant of Rs.50,000 to start
their own business and become productive members of society.
Initially, this grant is proposed to be provided to 250,000
families that will enable them to graduate out of poverty.
Famous Designer Sonya Batla who served as a master judge,
appreciated BISP for bringing out the talent of the rural women to
the world.
She chose twelve best shawls from different provinces and
regions and offered the winners to work with Sonya Batla brand.
Chairperson BISP expressed hope that the exhibition would
receive positive response from the community and reiterated that it
is a quality purchase that would help poor women, thus contributing
in poverty alleviation.
She added that the shawls are priced between Rs 3000 t0 Rs
5000 and a single time sale of a shawl would make beneficiary earn
as much amount as she gets in form of quarterly stipend.
She urged public to encourage this initiative and play their
part as responsible citizens.
While appreciating the initiative, Minister for Ports and
Shipping Mir Hasil khan Bizenjo said promotion of Pakistani
traditional crafts through E-Commerce would help poorest women in
standing on their own feet, thus curbing poverty. Executive Director
Lok Virsa Dr Fouzia Saeed, Regional Director TCS Masood and AHAN
representative spoke on the occasion and appreciated the BISP for
its noble work and assured of full cooperation and support.